Case Study  /  Paid Media

Get A Rate
1.3 million, efficiently.

A mortgage broker's paid traffic program that hit 1,337,339 impressions and 17,342 clicks at a $0.68 cost per click.

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1,337,339
Impressions delivered
17,342
Clicks driven
$0.68
Cost per click (65% below industry)
The Challenge

A costly category, an efficient goal.

A competitive, costly category

Mortgage is one of the most competitive and expensive categories in paid media, where clicks routinely cost several dollars. Get A Rate needed volume without the category's punishing cost.

The goal was efficient, high-volume traffic: impressions and clicks at a cost the business could scale on.

The Approach

Clicks, well below the category.

Cost-efficiency engineered

PMG built a paid media program engineered for cost efficiency. Tight targeting and conversion-built creative earned clicks well below what the category normally demands.

Continuous optimization drove the cost per click down while volume climbed, compounding efficient traffic over time.

The Result

High volume, made efficient.

Volume at a fraction of the cost

The program delivered 1,337,339 impressions and 17,342 clicks at a $0.68 cost per click, roughly 65% below the industry standard. High volume in an expensive category, at a cost that scales.

  • 1,337,339 impressions delivered
  • 17,342 clicks driven
  • $0.68 cost per click, about 65% below industry
  • High volume in a costly category, made efficient
In a high-cost category?

Beat your category's cost per click.

If your clicks cost too much, let us build the paid engine that brings volume in for less.

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