Case Study  /  Paid Media

Mac SMP
a clinic, built from zero.

A brand-new scalp micropigmentation clinic taken from launch to 2.79x return on ad spend and 677 conversions.

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2.79x
Return on ad spend
677
Conversions generated
$5
Leads as low as
The Challenge

A new clinic, with everything to prove.

A new clinic, no history

Mac SMP was a new scalp micropigmentation clinic with no customer base and no paid media history. Everything had to be built from scratch, and every dollar had to earn its place.

The goal was not awareness. It was booked, profitable local conversions, fast enough to build a real business on.

The Approach

An engine built to convert.

Full-funnel, locally targeted

PMG built a full-funnel paid media program tuned to the clinic's local market. Targeting focused the budget on people who could actually walk in, and creative moved them from first impression to booked lead.

The program was optimized continuously toward cost per conversion and return, not clicks, so spend compounded into booked business.

The Result

A profitable local engine.

Profitable from a standing start

The clinic reached 2.79x return on ad spend with 677 conversions, leads as low as $5 and an average around $51. A profitable local engine, built from zero.

  • 2.79x return on ad spend
  • 677 conversions generated
  • Leads as low as $5 (about $51 average)
  • Built from scratch to a profitable local engine
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