Case Study  /  Social

Santa Cruz Skateboards
five million, natively.

Native meme content that drove 5M+ impressions and 500K+ engagements for the skateboard brand's women's line.

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5M+
Impressions delivered
500K+
Engagements driven
The Challenge

An icon, made native again.

A heritage brand, a native feed

Santa Cruz Skateboards is an iconic brand, but its women's line needed attention from a social audience that rewards native content over polished ads.

The brief was scale: get the line in front of millions in a way that felt like culture, not marketing.

The Approach

Content built to travel.

Meme-native creative

PMG built native meme content made for the feed. It spoke the platform's language and leaned into the brand's culture, so it earned attention instead of buying it.

Every execution was built to be shared, designed to travel across social on its own momentum.

The Result

Made native to the feed.

Millions, moving on their own

The work drove 5M+ impressions and 500K+ engagements, putting the women's line in front of a massive social audience through content people actually wanted to share.

  • 5M+ impressions delivered
  • 500K+ engagements driven
  • Native meme creative built to travel
  • Heritage brand, made native to the feed
Want culture-first reach?

Make your brand part of the feed.

If you want millions of impressions that feel native, let us build the content that earns them.

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