Case Study  /  SEO

Sulex International
forty percent, in a month.

A shipping-container-home startup that grew sessions and pageviews 40% in a single month through targeted content.

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+40%
Sessions and pageviews in one month
5,000+
Views per top article
1 mo
To 40% growth
The Challenge

A new category, finding its words.

A new category, low visibility

Sulex International builds shipping-container homes, a new and unfamiliar category where buyers are still learning what to search for. Visibility was low and had to grow fast.

The goal was rapid organic growth: more sessions, more pageviews, and content that educated a market into the category.

The Approach

Meeting the market where it was.

Targeted educational content

PMG built targeted content that met the market where it was, answering the questions buyers ask about container homes and capturing the search demand around them.

The content was built to rank and to educate, compounding visibility quickly in an emerging category.

The Result

Fast growth, in a young category.

Forty percent in thirty days

In one month, sessions and pageviews grew 40%, with top articles pulling 5,000+ views each. Fast organic momentum in a category still finding its audience.

  • +40% sessions and pageviews in one month
  • 5,000+ views per top article
  • Rapid growth in an emerging category
  • Educational content built to rank
Building a new category?

Grow search fast.

If you need to educate a market and grow organically, let us build the content that gets you there.

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