Case Study  /  Social / Community

Treasure Wrecked
a community, in five months.

Grew a treasure-hunt brand's Facebook community to 21,111 followers and 478,844 reach in five months.

Start a Project Back to All Work
21,111
Facebook followers
20,821
Page likes
478,844
Total reach (Aug to Dec 2021)
The Challenge

A niche brand, from the ground up.

A niche brand, from the ground up

Treasure Wrecked is a treasure-hunt brand with a passionate but niche appeal. It needed a real social community built from a modest base into an engaged following.

The goal was community growth on Facebook: followers, likes, and reach that a niche brand could build a movement on.

The Approach

Content for the audience.

Community-first social

PMG built a Facebook social program focused on community, with content made for the brand's treasure-hunt audience and the platform it gathered on.

Consistent, on-brand content grew the page steadily over five months, turning interest into an active following.

The Result

A real audience behind the brand.

Twenty-one thousand strong

In five months the community grew to 21,111 followers and 20,821 likes, with 478,844 total reach between August and December 2021. A niche brand, with a real audience behind it.

  • 21,111 Facebook followers
  • 20,821 page likes
  • 478,844 total reach (Aug to Dec 2021)
  • A niche community grown in five months
Building a community?

Grow a real following.

If you want an engaged community around a niche brand, let us build the social program that grows it.

Start a Project See More Work